CREATIVE DIRECTOR/ ART DIRECTOR
CREATIVE DIRECTOR/ ART DIRECTOR
The TFL gave Pee Wee Football players a taste of the big time. Teams all across America joined the TFL -- and the pint-sized players were featured on "TV spots" on NBC's Sunday Night Football and an interactive Facebook site. At the end of the season, 10 winning TFL teams shared $50,000 in prize money.
With 22 unique spots, each featuring a new team or player, these weren’t commercials. It was a mini series viewers could follow.
The TV spots lead folks to a faux ESPN-type website where teams could be added, highlights uploaded, Player to Watch videos created and a web series watched.