CREATIVE DIRECTOR/ ART DIRECTOR
CREATIVE DIRECTOR/ ART DIRECTOR
Based on the premise that every Toyota owner has a story about why they love their car, the “Toyota Auto-Biography” campaign was born, a long-term platform on Facebook where owners can share their favorite Toyota moments.
Gary Rosen and I came up with the platform and Shannon Wilch and I created the films with Donnell Johnson as the CD.
As part of the campaign, we brought real owners’ stories to life and enlisted the help of leading illustrators and animators Yannick Puig, Mauro Gatti and Julia Pott, to create a series of compelling short films.
Webby Honor, One Show Merit, Communication Arts Award of Excellence, Communication Arts Design Annual, British Animation Public Choice Award Finalist, Vimeo Advertising Awards Shortlisted. Around 16,000 stories were told. And despite all of the bad press form recall, the number of Facebook fans quadrupled by the end of the year.