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CREATIVE DIRECTOR/ ART DIRECTOR
CREATIVE DIRECTOR/ ART DIRECTOR
$7 billion more is spent on Mother’s Day than Father’s Day. As a continuation of the Camry Super Bowl campaign, we set out to help make Father's Day mean something more.
Nick Cade and I created this entire campaign with Erich Funke as the CD.
We reunited Phil Eastman with his dad, whose parents divorced when he was 8, and who last spent Father's Day with his dad 15 years ago.
Designed by artist Dj Neff, the monument was placed on the Santa Monica pier for Father’s Day. It received lots of local press and over 2 million impressions.